Via Portable CTO:
The Side Project Marketing Checklist is a comprehensive, chronologically ordered list of marketing tactics and ideas that you can try with your next side project. The list is free and open source so feel free to suggest your own additions anytime.
This section pairs nicely with the Pre-Launch section of the Sales Checklist, so be sure to check that out too.
I have been up against tough competition all my life. I wouldn’t know how to get along without it. - Walt Disney
If we knew what we were doing it wouldn’t be called research. - Albert Einstein
See this list of email marketing tools for services that make managing email easier.
Email is the Jason Bourne of online: somebody’s always trying to kill it. It can’t be done. - Unknown
Content Marketing is all the marketing that’s left. - Seth Godin
[ ] Create anchor posts or pages for keywords you’d like to rank for.
[ ] Have a blog post brainstorming session (see this big list of blog post ideas).
[ ] Add email signup form or link to all blog posts.
[ ] Add social media follow links to all blog posts.
Social media is the ultimate equalizer. It gives a voice and a platform to anyone willing to engage. - Amy Jo Martin, CEO of Digital Royalty
[ ] YouTube
[ ] Standardize profile image, background photo, links and call to action across social channels.
[ ] Put premium content behind “pay with a tweet”.
This section pairs nicely with the Post-Launch section of the Sales Checklist. Sales and marketing are really two sides of the same coin, so you’ll probably need a little of both.
I don’t care how much money you have, free stuff is always a good thing. - Queen Latifah
You must spend money to make money. - Plautus, Ancient Roman playwright
[ ] Run an engagement contest with prizes or free products for winners.
[ ] Run retargeting ads to target users who have been to your site before.
Blogging is like work, but without coworkers thwarting you at every turn. - Scott Adams, Creator of Dilbert
Any email that contains the words ‘important’ or ‘urgent’ never are, and annoy me to the point of not replying out of principle. - Markus Persson, aka “Notch”, creator of Minecraft
We have technology, finally, that for the first time in human history allows people to really maintain rich connections with much larger numbers of people. – Pierre Omidyar, Founder of eBay
The art of publicity is a black art; but it has come to stay, and every year adds to its potency. – Thomas Paine
.edusites to link to your content (good for SEO).