Marketing Checklist for Side Projects

September 19, 2018    checklists

Via Portable CTO:

A checklist of tactics for marketing your side projects.

The Side Project Marketing Checklist is a comprehensive, chronologically ordered list of marketing tactics and ideas that you can try with your next side project. The list is free and open source so feel free to suggest your own additions anytime.


This section pairs nicely with the Pre-Launch section of the Sales Checklist, so be sure to check that out too.

Competitor Research

I have been up against tough competition all my life. I wouldn’t know how to get along without it. - Walt Disney

Competitor data to collect
Site monitoring tools

Customer Research

If we knew what we were doing it wouldn’t be called research. - Albert Einstein

Finding competitors’ customers

Public Relations Preparations

Website Setup

Pricing ideas
Analytics platforms

Email Setup

See this list of email marketing tools for services that make managing email easier.

Email is the Jason Bourne of online: somebody’s always trying to kill it. It can’t be done. - Unknown

Blog Setup

Content Marketing is all the marketing that’s left. - Seth Godin

Keyword research tools

Social Media Setup

Social media is the ultimate equalizer. It gives a voice and a platform to anyone willing to engage. - Amy Jo Martin, CEO of Digital Royalty

Major social media platforms:
  • [ ] YouTube

  • [ ] Standardize profile image, background photo, links and call to action across social channels.

  • [ ] Put premium content behind “pay with a tweet”.


This section pairs nicely with the Post-Launch section of the Sales Checklist. Sales and marketing are really two sides of the same coin, so you’ll probably need a little of both.

Free Promotional Channels

I don’t care how much money you have, free stuff is always a good thing. - Queen Latifah

You must spend money to make money. - Plautus, Ancient Roman playwright

Referral marketing platforms



Blogging is like work, but without coworkers thwarting you at every turn. - Scott Adams, Creator of Dilbert

Repurposing blog posts
Blog promotion techniques


Any email that contains the words ‘important’ or ‘urgent’ never are, and annoy me to the point of not replying out of principle. - Markus Persson, aka “Notch”, creator of Minecraft

Social Media

We have technology, finally, that for the first time in human history allows people to really maintain rich connections with much larger numbers of people. – Pierre Omidyar, Founder of eBay

Content ideas

Public Relations

The art of publicity is a black art; but it has come to stay, and every year adds to its potency. – Thomas Paine

Guest posting

External Sites

Q&A Communities
Presentation Software